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Faced with an extremely challenging landscape for advertising agencies—marked by a major transformation in communications driven by the rise of the digital world, along with the fragmentation of platforms...

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BancoEstado faced the need to advance its sustainability and ESG strategy, driven by a strong institutional commitment, but with little clarity regarding how these issues were perceived and...

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After redefining its purpose, corporate structure, and business diversification strategy, Grupo CAP—an iconic Chilean company with more than 80 years of history—faced the challenge of taking the next step...

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Chilexpress is a brand that, at its core, seeks to connect people through transactions; however, it was looking to evolve in order to better connect with its audiences, creating a positive impact on...

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Against the backdrop of a changing market and its own evolving business strategy, Coipsa needed to update and implement its organizational purpose to better reflect its evolution and rally the entire organization...

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In the context of establishing a consortium for a new (continuous-technology) power transmission company, the challenge was to develop brand definitions and a brand strategy that...

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The consortium faced the challenge of strengthening an integrated, customer-centric business strategy based on the corporate brand's value and identity. New brand definitions were developed, and...

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As part of its 90th-anniversary celebrations, COPEC sought to make the commemoration more than just a symbolic milestone: it aimed to be an opportunity for reflection, participation, and mobilization that would strengthen the commitment to COPEC’s future. The...

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In a context where clean energy is becoming the new norm in the energy mix, COPEC faced the challenge of updating its purpose, identity, and brand portfolio to expand its...

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Align and empower Gildemeister’s leaders so that they would embody the organization’s new purpose and values, taking on an active role as cultural role models and motivators for their teams.

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In 2022, Gildemeister was beginning a new phase as an organization, and with the arrival of a new CEO and the formation of a new executive committee, a process began...

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A training program designed to strengthen leadership and foster a sense of purpose throughout the organization.

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Following the merger of Natura and Avon in 2020, the challenge was to integrate both companies under a single organizational culture and strengthen the teams’ connection to Natura’s essence, while maintaining their identity and values.

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Develop a product innovation platform that is relevant to consumers, enabling the brand to guide and plan its future development from a strategic and sustainable perspective over the long term.

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In a world where the elderly population is growing at an unprecedented rate, brands face the challenge of developing value propositions that are truly connected to the reality and specific needs of a group...

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In a context where the COVID-19 pandemic has exposed the job insecurity of thousands of people, and where rapid changes are taking place in labor markets—in which many jobs...

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To foster a sense of purpose among SQM’s leaders and employees, thereby bringing the organization’s new definitions of purpose and values to life.

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Essal was a long-established water utility operating in the Los Lagos Region (X) and part of the Los Ríos Region (XIV), which had undergone a history of various changes in ownership and vision...

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Transbank, a brand with undeniable value and history in the payment methods sector, was facing a landscape marked by significant changes—industry-wide shifts, new customer needs...

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Among Transelec's core pillars, innovation and sustainability—linked to renewable energy projects—stand out. Against this backdrop, a project/platform based on blockchain technology has emerged, which seeks to...

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The pandemic had led us to focus on self-care and to become more aware of environmental issues and the choices we make about what we consume. Plant-based options are gaining prominence in a category...

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Volvo faced the challenge of moving forward with its ambitious strategy toward more sustainable mobility, with goals such as having 50% of the cars it sells in 2025 be electrified and achieving carbon neutrality by...