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Almabrands

Natura

Integrating Two Companies Under a Single Organizational Culture

Integrating Two Companies Under a Single Organizational Culture

The Natura Case: Cultural and Strategic Integration of Two Organizations Under a Shared Identity.
01

The Challenge

We are promoting a new approach to workforce retraining in Chile

Following the merger of Natura and Avon in 2020, the challenge was to integrate both companies under a single organizational culture and strengthen the teams’ connection to Natura’s essence, while maintaining their identity and values.

02

What We Did

Our Value Proposition

Almabrands designed and conducted a Cultural Transformation workshop for 80 female leaders at Natura in Chile.

The workshop linked the brand's essence to the participants' personal goals, fostering a cohesive culture aligned with the organization's values.

03

Result

Our Impact: A Connected Brand

The workshop strengthened Natura's cultural identity, empowered business managers and their teams, and reinforced their commitment to the brand's purpose.

The Natura Case: Cultural and Strategic Integration of Two Organizations Under a Shared Identity.

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