Plans and Products​

Results

A Systemic Approach to Brand Development. All of the brand's expressions are moving in a clear and relevant direction.

Methodology

Through creative exercises, such as the Picasso exercise, we analyze current communications to identify what reflects the brand’s personality, what needs to be strengthened, and what needs to be changed.

Results

More distinctive communications, with a unique identity and a consistent tone capable of building brand value.

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Methodology

It is a strategic model designed by Almabrands to assess, measure, and manage people's trust in brands, companies, and institutions. This mathematical model weighs the importance and performance of five key dimensions: Honesty, Responsibility, Empathy, Support, Performance, and Approachability. Identify the performance and importance of each variable by category, pinpointing areas for improvement.

Results

Reputation, social legitimacy, preference, and protection against risks or crises.

Testimonial

"A really interesting ranking that allows us to measure trust objectively. I think it’s important to follow through and speak the truth, own up to mistakes, and be very consistent in this regard—in other words, when we make a mistake, we shouldn’t be afraid to say, ‘This is wrong’ and ‘This needs to be corrected,’ and to come forward and speak the truth with a high degree of transparency.” Paola Salgado, marketing manager at Mercado Pago.

Are you interested in this study?

Please provide your contact information, and a specialist will contact you with a personalized proposal.

Methodology

Through the 4D model—Context, Market, Consumer, and Brand—participants learn to identify trends, opportunities, insights, and brand equity to develop key ideas, messages, and communication strategies that create value for the brand.

Results

More relevant, more connected, and more impactful communications.

Testimonial

Are you interested in this study?

Please provide your contact information, and a specialist will contact you with a personalized proposal.

Methodology

"• Understand the science of purpose • Discover and draft a personal purpose statement • Share your developed purpose with others • Identify how to bring your purpose to life at work."

Results

Unlock the potential for fulfillment, empowerment, and productivity at work and in daily life.

Testimonial

This week I had the opportunity—a wonderful opportunity—to participate in the Personal Purpose workshop organized by Almabrands. It was a gathering of unlikely peers where we reflected, shared experiences, and reconnected with what gives meaning to what we do. Because behind every dream, every challenge, and every task, there is always a purpose that drives us and connects our personal lives with our professional lives. María Fernanda Garay P., Director of Communications and Marketing, Inacap

Are you interested in this study?

Please provide your contact information, and a specialist will contact you with a personalized proposal.

Methodology

The Organizational Trust Pulse measures the internal trust network, assessing the strength of mutual relationships among the company, executives, direct supervisors, peers, and other teams. By using an agile assessment of eight key dimensions, the model identifies in real time how consistency and connections across all these levels impact employee engagement.

Results

Clear priorities for building meaningful relationships and promoting collaboration, innovation, and social capital in our society.

Testimonial

Trust is the foundation of our organizational culture, and above all, it is how we interact with people: employees, patients, clients, suppliers, communities, and the entire healthcare ecosystem. (Pacific Pharmaceutical Chemistry).

Are you interested in this study?

Please provide your contact information, and a specialist will contact you with a personalized proposal.

Methodology

The model measures two aspects: organizational maturity in terms of purpose, and assessment of knowledge, identification, and commitment. It also measures Purpose-Driven Mindset (RIC), delving deeper into people’s relationships, impact, and growth at work.

Results

Clear strategic guidelines and priorities to continue making progress on the journey toward purpose (more engagement, impact, and results) and in cultivating a purpose-driven mindset (greater fulfillment, empowerment, and productivity at work) and in everyday life.

Are you interested in this study?

Please provide your contact information, and a specialist will contact you with a personalized proposal.