Nestlé

Opportunities for innovation relevant to the Trencito brand

The Challenge

We are promoting a new approach to workforce retraining in Chile

Develop a product innovation platform that is relevant to consumers, enabling the brand to guide and plan its future development from a strategic and sustainable perspective over the long term.

What We Did

Our Value Proposition

In this context, a comprehensive innovation process was carried out that involved various areas of the organization and consisted of a series of stages, all aimed at developing and creating new products that addressed consumer needs while also reflecting the essence of the brand.

As a result, we worked to identify global trends in the world of chocolate and gathered insights from various consumer segments and fans of the Trencito brand.

Using all this information as input, more than 40 Nestlé employees participated in a creative workshop on product ideation and design (from conceptualization to packaging design).

The selected concepts moved on to the prototyping phase, where, during a new working session, they were evaluated by consumers who are fans of the brand. Through this testing, these consumers identified a winning product and a series of other products to complement the brand’s offerings.

Result

Our Impact: A Connected Brand

This process gave rise to Trencito Untable, a new way to enjoy the classic Trencito flavor—a product that was also chosen by consumers as one of the products of the year.

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Nestlé

Opportunities for innovation relevant to the Trencito brand

In this context, a comprehensive innovation process was carried out that involved various areas of the organization and consisted of a series of stages, all aimed at developing and creating new products that addressed consumer needs while also reflecting the essence of the brand.

As a result, we worked to identify global trends in the world of chocolate and gathered insights from various consumer segments and fans of the Trencito brand.

Using all this information as input, more than 40 Nestlé employees participated in a creative workshop on product ideation and design (from conceptualization to packaging design).

The selected concepts moved on to the prototyping phase, where, during a new working session, they were evaluated by consumers who are fans of the brand. Through this testing, these consumers identified a winning product and a series of other products to complement the brand’s offerings.

Our Impact: A Connected Brand

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