Nestlé
A segmented and actionable approach to supporting aging through nutrition and well-being
A segmented and actionable approach to supporting aging through nutrition and well-being
01
The Challenge
We are promoting a new approach to career transition
In a world where the elderly population is growing at an unprecedented rate, brands face the challenge of developing value propositions that are truly connected to the reality and specific needs of a group that does not appear to be particularly homogeneous.
Within this framework, Nestlé sought to understand the pathways to healthy aging in order to build a foundation of knowledge, identifying insights and relevant areas of opportunity to develop an innovation platform focused on aging across various categories, targeting adults and older adults.
02
What We Did
Our Value Proposition
In addition to a comprehensive analysis of global and local trends, and studies focused on older adults and aging, we conducted a qualitative and quantitative study to gain an in-depth understanding of the realities of the different segments, and to identify and prioritize psychographic profiles that would help us understand key insights and uncover areas of opportunity for innovation at Nestlé.
03
Result
Our Impact: A Connected Brand
We were able to gain a thorough understanding of the various segments through a multidimensional analysis, specifically in relation to nutrition.
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