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Almabrands
Conexión Case Study: Development of a new brand identity aligned with the organization’s purpose and strategic evolution.

Connection

A new brand identity that embodies the brand’s innovative and approachable spirit

A new brand identity that embodies the brand’s innovative and approachable spirit

A new brand identity that embodies the brand’s innovative and approachable spirit
01

The Challenge

We are promoting a new approach to career transition

In the context of establishing a consortium for a new electricity transmission company (using continuous technology), the challenge was to develop brand definitions and a brand strategy that would highlight and emphasize the project’s vision of contributing to the country as a whole. From its inception, the project would involve extensive work with communities, enable Chile to transmit greater amounts of clean energy, and play a key role in decarbonization.

02

What We Did

Our Value Proposition

A thorough diagnostic process, during which we were able to speak with stakeholders from the various companies, as well as experts and key informants in the sector.

The collaborative development of strategic definitions and the creation of the project's name and visual identity.

03

Result

Our Impact: A Connected Brand

"Brand definitions with a clear purpose that articulate this consortium’s reason for being: ‘To connect people and society with our country’s clean energy and a more sustainable future.’”

Conexión Case Study: Development of a new brand identity aligned with the organization’s purpose and strategic evolution.

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