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Almabrands
The Gildemeister Case: a leadership program developed by Almabrands to reinforce the organization's purpose and turn leaders into ambassadors for the organization.

Gildemeister

Defining and Implementing a New Purpose for a New Phase in the Company’s History

Defining and Implementing a New Purpose for a New Phase in the Company’s History

The Gildemeister Case: a leadership program developed by Almabrands to reinforce the organization's purpose and turn leaders into ambassadors for the organization.
01

The Challenge

We are promoting a new approach to career transition

In 2022, Gildemeister was beginning a new phase as an organization, and with the arrival of a new CEO and the formation of a new executive committee, the company embarked on a profound process of transformation and strategic planning, which began with defining a new purpose and designing a strategic plan to articulate the implementation and activation of these new definitions within the business, the culture, and the day-to-day management of the teams.

02

What We Did

Our Value Proposition

We began this journey with a deep understanding of the automotive business, the industry, the brands, the customers, the company, and its business challenges, as well as the trends shaping the automotive world.

Based on this information, an assessment was conducted that identified the organization’s key opportunities. Building on that, we worked with the teams from Chile and Peru during a three-day offsite to co-create new strategic definitions of purpose and a strategy to drive the business, the brand, the culture, and the organization forward.

But this definition wasn’t enough, so we partnered with Gildemeister and its teams to bring this new purpose to life, starting with its implementation—sharing it with the teams and bringing it to life through a series of activation projects that spanned different areas of the company and included internal work sessions and workshops, as well as new customer-facing studies and surveys.

A mission and strategy that were reviewed, updated, and ultimately brought to life in terms of the brand and branding, customer experience, culture, values, and the value proposition for employees.

03

Result

Our Impact: A Connected Brand

A new purpose that guides, directs, and inspires the implementation of the strategy; a new corporate brand and a clear architecture for the business units; a new customer experience designed and structured around that purpose and composed of various strategic projects involving the entire company; and finally, a new cultural identity, with values established and endorsed by the entire organization.

The Gildemeister Case: a leadership program developed by Almabrands to reinforce the organization's purpose and turn leaders into ambassadors for the organization.

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