Featured case: a connected brand

What we did

Facing an extremely challenging scenario for advertising agencies, with a major transformation of communications driven by the rise of digital, along with the fragmentation of...

What we did

BancoEstado needed to advance its sustainability and ESG strategy, driven by strong institutional conviction, but with little clarity on how these issues were perceived and...

What we did

After redefining its purpose, corporate structure and business diversification strategy, Grupo CAP, an iconic Chilean company with over 80 years of history, faced the challenge of taking a new step...

What we did

Chilexpress is a brand whose essence is to connect people through transactions; however, it sought to evolve to better connect with its audiences, creating a positive impact for...

What we did

Amid an evolving market and business strategy, Coipsa needed to update and activate its organizational purpose to better represent its evolution and mobilize the entire organization...

What we did

In the context of creating a consortium for a new electric transmission company (direct current technology), the challenge was to build definitions and a brand strategy that...

What we did

Consorcio faced the challenge of strengthening an integrated, customer-centric business strategy grounded in the value and meaning of its corporate brand. New brand definitions and...

What we did

In a context where clean energy is becoming the new norm in the energy mix, COPEC faced the challenge of updating its purpose, identity and brand portfolio to broaden its...

What we did

For its 90th anniversary, COPEC wanted the commemoration to be more than a symbolic milestone: an opportunity for reflection, participation, and mobilization that would strengthen commitment to the COPEC of the future. The...

What we did

Align and empower Gildemeister’s leaders to embody the organization’s new purpose and values, taking on an active role as cultural role models and mobilizers of their teams.

What we did

In 2022, Gildemeister was beginning a new stage as an organization. With the arrival of a new CEO and the formation of a new executive committee, it began a process...

What we did

Following the merger of Natura and Avon in 2020, the challenge was to integrate both companies under a single organizational culture and strengthen the teams' connection with Natura's essence, preserving its identity and values.

What we did

Develop a product innovation platform relevant to consumers, enabling the brand to guide and project its future development from a strategic and sustainable long-term perspective.

What we did

In a world where the older population is growing at an unprecedented rate, brands face the challenge of developing value propositions truly connected to the reality and specific needs of a group...

What we did

In a scenario where the COVID-19 pandemic has exposed the job vulnerability of thousands of people, and where labor markets are changing rapidly, with many jobs...

What we did

A training process to strengthen leadership and activate purpose across the entire organization.

What we did

Develop a purpose mindset among SQM's leaders and employees, to activate the lived experience of the organization's new purpose and values.

What we did

Essal was a long-standing water utility operating in the Los Lagos Region (X) and part of the Los Ríos Region (XIV), with a history of multiple ownership changes, strategic visions...

What we did

Transbank, a brand with undeniable value and history in the payments category, was facing a context of major change: industry-wide shifts, new customer needs...

What we did

Innovation and sustainability, linked to renewable energy projects, stand out among Transelec's pillars. In this context, a blockchain-based project/platform was born, seeking...

What we did

The pandemic had turned us toward self-care and a growing awareness of environmental issues and what we choose to consume. Plant-based was gaining relevance in a category...

What we did

Volvo faced the challenge of advancing its ambitious strategy toward more sustainable mobility, with goals such as having 50% of its cars sold in 2025 be electrified and reaching carbon neutrality by...