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The Consorcio Case: Designing an Integrated Strategy to Strengthen the Business

Consorcio

Boosting an Integrated Business Strategy Through One Voice and One Hallmark

Category 1

Boosting an Integrated Business Strategy Through One Voice and One Hallmark

The Consorcio Case: Designing an Integrated Strategy to Strengthen the Business
01

The challenge

We drove a new approach to workforce reskilling

Consorcio faced the challenge of strengthening an integrated, customer-centric business strategy grounded in the value and meaning of its corporate brand.

New brand and architecture definitions were developed, reflected in a new corporate brand identity and a visual identity system for the corporate brand and its relationship with the sub-brands/businesses.

02

What we did

Our value proposition

  • Strategy and Purpose
  • Culture and Leadership
  • Brand and Purpose
  • Design, Communications and Marketing
  • Research: Insights and Metrics

Strategic brand definitions

Brand architecture

Visual identity

03

Result

Our impact: a connected brand

A new purpose and visual identity to support Consorcio's integration and renewal challenge, along with the definition of a brand architecture and hallmark that unify the experience across all its businesses.

The Consorcio Case: Designing an Integrated Strategy to Strengthen the Business

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