Coipsa

Purpose, identity and brand architecture to drive an integrated value proposition

Category 1

Purpose, identity and brand architecture to drive an integrated value proposition

The challenge

We drove a new approach to workforce reskilling

Amid an evolving market and business strategy, Coipsa needed to update and activate its organizational purpose to better represent its evolution and mobilize the entire organization toward future challenges.

At the same time, it was key to review and redefine the group's brand architecture, aiming to simplify the portfolio and make it easier to communicate an increasingly integrated value proposition centered on the circular economy.

What we did

Our value proposition

Strategy and Purpose
Brand and Experience
Culture and Leadership
Design, Communications and Marketing
Research: Insights and Metrics

We carried out an in-depth diagnosis of the organization’s identity, analyzing the commonalities and differences among its business units, along with customer expectations and key market trends.

From that process, we co-built Coipsa’s strategic brand definitions with the leadership team: its purpose, the most suitable architecture model for the group, the definition of its brand portfolio and the development of a new visual and verbal identity to bring these definitions to life.

Result

Our impact: a connected brand

A renewed brand identity that reinforces Coipsa's role as a relevant player in the circular economy, capitalizing on the value of integrating its services.