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Relink
Building the brand for a new workforce reskilling platform
The challenge
In a scenario where the COVID-19 pandemic has exposed the job vulnerability of thousands of people, and where labor markets are changing rapidly, with many jobs set to disappear, new tools are needed to support workforce transition in Chile.
In this context, the challenge is to reskill people who are currently inactive, unemployed, underemployed or in jobs at risk of disappearing, so they can access new positions aligned with emerging industry needs.
This is how we developed this strategic definition, naming and design process which, led and coordinated by Almabrands, brought together several organizations – SENCE, Sofofa, OTIC Sofofa, IDB, among others – to co-create Relink.
This new digital platform is a service for companies, individuals and the State that uses Artificial Intelligence to gather information about people and workers (skills, interests and knowledge) and then show them possible reskilling paths, guiding them on what and where to train to successfully transition, bringing transparency and efficiency to the labor market.
What we did
We held collaborative work sessions with all representatives of the founding organizations.
In a first stage, we jointly identified the different challenges and main objectives of this new organization.
We then co-built its purpose, commitments, narrative and personality; and finally, the Almabrands team created its name and designed its visual identity and communication guidelines.
Result
An agile, light, modern brand whose graphic language conveys the constant movement and dynamism it lives in, within a labor market that we understand is, and will remain, in constant transformation.
What we did
In 2022, Gildemeister was beginning a new stage as an organization. With the arrival of a new CEO and the formation of a new executive committee, it began a process...
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