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The SQM Case: Leveraging Corporate Purpose and Values to Strengthen Organizational Culture.

SQM

Activating the organization’s purpose and values with a new mindset

Category 1

Activating the organization’s purpose and values with a new mindset

The SQM Case: Leveraging Corporate Purpose and Values to Strengthen Organizational Culture.
01

The Challenge

We drove a new approach to workforce reskilling

Develop a purpose mindset among SQM's leaders and employees, to activate the lived experience of the organization's new purpose and values.

02

What we did

Our value proposition

  • Strategy and Purpose
  • Culture and Leadership
  • Brand and Experience
  • Design, Communications and Marketing
  • Research: Insights and Metrics

We designed a training program based on personal purpose workshops.

The first session took place in Lima, where the activation of a purpose mindset began. The program then continued in Chile with 10 workshops in three strategic locations.

These workshops enabled participants to discover their personal purpose, become aware of their role as purpose ambassadors and strengthen the new cultural priorities.

03

Result

Our impact: a connected brand

The workshops empowered leaders, helping them become aware of their motivations, values and strengths.

The SQM Case: Leveraging Corporate Purpose and Values to Strengthen Organizational Culture.

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