Vilay

A new territory, identity, and personality for the brand

The Challenge

We are promoting a new approach to career transition

The pandemic had led us to focus on self-care and to become more aware of environmental issues and the products we choose to consume.

Plant-based products are gaining prominence in a diversified category, with a major player driving communication and brand-building efforts.

From that point on, Vilay needed to do more than just develop strategic definitions: it needed to position itself in the competitive landscape, showcasing all its credentials and historical legacy, in order to embark on a new chapter in its history as a brand.

What We Did

Our Value Proposition

Through in-depth engagement with the team, a comprehensive qualitative survey of consumers in this category, and a review of various sources of information regarding the evolution of the plant-based market, we were able to define the strategic framework for Vilay, which was then translated into specific definitions (purpose and commitments) and the brand’s visual identity.

Result

Our Impact: A Connected Brand

A mission and commitments for the Vilay brand, featuring a more efficient structure and a visual identity with a system inspired by and connected to its mission and relevant audiences, thereby fostering a renewed personality with its own graphic language that is fully aligned with its core values.