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Almabrands
The Gildemeister Case: a leadership program developed by Almabrands to reinforce the organization's purpose and turn leaders into ambassadors for the organization.

Gildemeister

Turning the Organization’s Leaders into Ambassadors of Its Purpose

Turning the Organization’s Leaders into Ambassadors of Its Purpose

The Gildemeister Case: a leadership program developed by Almabrands to reinforce the organization's purpose and turn leaders into ambassadors for the organization.
01

The Challenge

We are promoting a new approach to workforce retraining in Chile

Align and empower Gildemeister’s leaders so that they would embody the organization’s new purpose and values, taking on an active role as cultural role models and motivators for their teams.

02

What We Did

Our Value Proposition

We designed and implemented the "Change Management and Value Alignment" program, a training experience structured into four modules: awareness, connection, inspiration, and action.

The program combined strategic reflection, hands-on work, and leadership tools to bring purpose to life in day-to-day management. Five workshops were held in Chile and Peru, with 50 leaders participating in each session, creating a space to understand cultural change and translate it into concrete behaviors.

03

Result

Our Impact: A Connected Brand

The program challenged leaders to move from words to action by actively modeling Gildemeister's new values in their day-to-day leadership.

The Gildemeister Case: a leadership program developed by Almabrands to reinforce the organization's purpose and turn leaders into ambassadors for the organization.

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