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The Consorcio Case: Designing an Integrated Strategy to Strengthen the Business

Consortium

Promoting an Integrated Business Strategy Through a Single Voice and a Single Brand

Promoting an Integrated Business Strategy Through a Single Voice and a Single Brand

The Consorcio Case: Designing an Integrated Strategy to Strengthen the Business
01

The Challenge

We are promoting a new approach to career transition

The consortium faced the challenge of strengthening an integrated, customer-centric business strategy based on the value and meaning of the corporate brand.

New brand definitions and architecture were developed, which are reflected in the new corporate brand identity and a visual identity system for the corporate brand and its relationship with the sub-brands/business units.

02

What We Did

Our Value Proposition

Strategic Brand Definitions

Brand Architecture

Visual Identity

03

Result

Our Impact: A Connected Brand

A new mission statement and visual identity to support Consorcio’s challenge of integration and renewal, along with the development of a brand architecture and identity that unifies the customer experience across all its businesses.

The Consorcio Case: Designing an Integrated Strategy to Strengthen the Business

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