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Almabrands

Coipsa

Brand purpose, identity, and architecture to drive an integrated value proposition

Brand purpose, identity, and architecture to drive an integrated value proposition

The Coipsa Case: Defining the Purpose
01

The Challenge

We are promoting a new approach to career transition

Against the backdrop of a changing market and its own evolving business strategy, Coipsa needed to update and implement its organizational purpose to better reflect its evolution and rally the entire organization to meet future challenges.

At the same time, it was essential to review and redefine the group’s brand architecture, with the goal of simplifying the portfolio and making it easier to communicate an increasingly integrated value proposition centered on the circular economy.

02

What We Did

Our Value Proposition

We conduct an in-depth assessment of the organization’s identity, analyzing the common elements and differences among its business units, along with customer expectations and key market trends.

Based on that process, we worked with the management team to co-create Coipsa’s strategic brand definitions: its purpose, the most appropriate brand architecture model for the group, the definition of the brand portfolio, and the development of a new visual and verbal identity that would bring these definitions to life.

03

Result

Our Impact: A Connected Brand

A refreshed brand identity that reinforces Coipsa’s role as a key player in the circular economy, capitalizing on the value of integrating its services.

The Coipsa Case: Defining the Purpose

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