A strategic study with a segmented, multidimensional view to understand perceptions, attitudes and expectations around sustainability and ESG, and the role of banking and BancoEstado, from the different perspectives of its customers. It was approached on three fronts: Individuals and smaller businesses: we explored knowledge, willingness and barriers regarding sustainability, revealing high stated value but little concrete action, due to information gaps, lack of resources and a perception of low individual impact. Large companies: we analyzed advanced…
A strategic study with a segmented, multidimensional view to understand perceptions, attitudes and expectations around sustainability and ESG, and the role of banking and BancoEstado, from the different perspectives of its customers. It was approached on three fronts:
Individuals and smaller businesses: we explored knowledge, willingness and barriers regarding sustainability, revealing high stated value but little concrete action, due to information gaps, lack of resources and a perception of low individual impact.
Large companies: we analyzed advanced sustainability practices, highlighting integrated management models and a clear vision of the role banking could play as an enabler of change.
BancoEstado’s Image and Positioning: we identified strong recognition of its social credentials—financial inclusion, support for SMEs and national coverage—but little association with environmental or financial sustainability.
This diagnosis made it possible to project strategic opportunities around new sustainable financial products, incentive policies, public-private partnerships and communication priorities aligned with the different maturity stages of its audiences.
