Saltar al contenido
Almabrands
The Copec Case: Fostering Purpose and Strengthening Organizational Culture in Commemoration of the Company's 90th Anniversary.

COPEC

An anniversary that sparked a sense of purpose throughout Chile

An anniversary that sparked a sense of purpose throughout Chile

The Copec Case: Fostering Purpose and Strengthening Organizational Culture in Commemoration of the Company's 90th Anniversary.
01

The Challenge

We are promoting a new approach to career transition

As part of its 90th anniversary celebrations, COPEC sought to make the commemoration more than just a symbolic milestone: it aimed to be an opportunity for reflection, participation, and mobilization that would strengthen the commitment to COPEC’s future.

The challenge was to place purpose at the heart of the celebration, engaging employees and dealers throughout Chile, and turning the anniversary into a catalyst for cohesion and strategic vision.

02

What We Did

Our Value Proposition

We designed and implemented more than 60 Personal Purpose Workshops, reaching more than 1,000 people—including employees and our extended team—and creating opportunities for reflection, conversation, and connection between personal purpose and organizational purpose.

The process was carried out in collaboration with the Human Resources Department, involving internal leadership to ensure cultural depth and continuity.

03

Result

Our Impact: A Connected Brand

The anniversary turned out to be a inspiring and meaningful experience, strengthening the sense of belonging and cultural alignment around our purpose.

The Copec Case: Fostering Purpose and Strengthening Organizational Culture in Commemoration of the Company's 90th Anniversary.

Related cases

COPEC

COPEC

Qué se hizo

In a context where clean energy is becoming the new norm in the energy mix, COPEC faced the challenge of updating its purpose, identity, and brand portfolio to expand its...

Read more
Caso CAP: reposicionamiento estratégico e identidad de marca para acompañar la evolución de la compañía.

CAP

Qué se hizo

After redefining its purpose, corporate structure, and business diversification strategy, Grupo CAP—an iconic Chilean company with more than 80 years of history—faced the challenge of taking the next step...

Read more
Caso Chilexpress: redefinición estratégica de marca para fortalecer su posicionamiento e identidad corporativa.

Chilexpress

Qué se hizo

Chilexpress is a brand that, at its core, seeks to connect people through transactions; however, it was looking to evolve in order to better connect with its audiences, creating a positive impact on...

Read more

Let's talk

Behind every challenge lies an opportunity to make an impact.

Tell us what you're going through, and let's talk about how we can tackle it together.