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The Suralis Case: Creation of a new brand to reflect the organization's transformation and evolution.

Suralis

A new brand for a company undergoing a rebirth from within

A new brand for a company undergoing a rebirth from within

A new brand for a company undergoing a rebirth from within
01

The Challenge

We are promoting a new approach to career transition

Essal was a long-established water utility operating in the Los Lagos Region (X) and part of the Los Ríos Region (XIV). It had a history marked by various changes in ownership, shifts in strategic vision, and healthcare crises that called its performance into question and severely damaged its brand image.

In late 2020, Liberty took control of Essal with the intention of fundamentally transforming the company, which involved updating its purpose-driven strategy and revamping its brand identity in light of internal and external demands and requirements, given the new social, political, economic, and environmental context.

02

What We Did

Our Value Proposition

We conducted an in-depth survey of the company’s key stakeholders—including its internal teams, customers, the community, and thought leaders—to understand the challenges related to identity and strategic positioning that arose from the need to have a brand capable of keeping pace with the changes brought about by Liberty’s arrival.

That is why we decided to develop new strategic definitions of our purpose, commitments, name, and identity that would reflect this new phase in the company’s history.

03

Our Impact: A Connected Brand

Our Impact: A Connected Brand

Suralis, a new brand that embodies a new purpose—a brand that understands the essential value of water for life and places people’s needs and care for the environment at the heart of everything it does.

The Suralis Case: Creation of a new brand to reflect the organization's transformation and evolution.

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