COPEC
A New Strategy to Take COPEC into the Future
A New Strategy to Take COPEC into the Future
01
The Challenge
We are promoting a new approach to career transition
In a context where clean energy is becoming the new norm in the energy mix, COPEC faced the challenge of updating its purpose, identity, and brand portfolio to expand its positioning beyond gas stations and fuel.
All of this is in line with a profound transformation of its business strategy and its growth projections through 2030.
02
What We Did
Our Value Proposition
At the same time, the parent brand’s portfolio was reviewed and streamlined to ensure consistency and to drive its expansion into a space linked to development, movement, and the energies of the future.
Subsequently, the purpose was widely communicated to employees and franchisees throughout Chile, and it was embedded in the company culture through the implementation of management scorecards, aligning work plans, metrics, and processes with the purpose.
03
Result
Our Impact: A Connected Brand
Today, COPEC has a purpose, identity, and portfolio aligned with its 2030 business strategy, along with ongoing initiatives that consistently strengthen its position as an organization that has a positive impact on its stakeholders and the community.
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