15 Years of Almabrands: A New Drive for Transformation Rooted in Purpose

15 Years of Almabrands: A New Drive for Transformation Rooted in Purpose

We’re celebrating our 15th anniversary—and what a way to celebrate!

Those who know us know that we enjoy intimate, personal, enriching, and meaningful events, and that’s exactly what we wanted to share with our clients, family, and friends on May 30 at the Tobalaba Urban Market (MUT). It was an occasion to reconnect, celebrate, and above all, share the challenges that lie ahead for Almabrands over the next 15 years. Challenges that have led us to broaden our horizons and redefine ourselves, with a new business model to support organizations and individuals, with a renewed purpose that is both more coherent and inspiring, and with a value proposition that grows and transcends the territories we’ve known so far, in Chile, Mexico, and throughout Latin America:

On May 30, we reaffirmed our commitment to purpose-driven transformation by welcoming Aaron Hurst, Purpose Economist and member of the Almabrands Executive Committee, as our exclusive partner. This addition not only fills us with inspiration and renewed energy but also provides a new source of knowledge and experience in the field of personal and organizational purpose—which we are confident will be a major driver of sustainable value creation for our current and future clients.

On May 30, we reaffirmed our commitment to purpose-driven transformation by welcoming Aaron Hurst, Purpose Economist and member of the Almabrands Executive Committee, as our exclusive partner. This addition not only fills us with inspiration and renewed energy but also provides a new source of knowledge and experience in the field of personal and organizational purpose—which we are confident will be a major driver of sustainable value creation for our current and future clients.

On May 30, we ourselves also underwent a profound transformation centered on purpose, with an update to our scope and reason for being: today we are The Purpose Transformation Company, a consulting firm dedicated to discovering, driving, and amplifying the transformative impact of purpose on business, organizations, people, and society. We are—and will remain—committed to supporting the evolution and development of organizations in order to contribute to the building of a more humane, empathetic, and just society.

On May 30, we ourselves also underwent a profound transformation centered on purpose, with an update to our scope and reason for being: today we are The Purpose Transformation Company, a consulting firm dedicated to discovering, driving, and amplifying the transformative impact of purpose on business, organizations, people, and society. We are—and will remain—committed to supporting the evolution and development of organizations in order to contribute to building a more humane, empathetic, and just society.

And to achieve this, we’re reinforcing these changes with a renewed value proposition: Always keeping purpose at the heart of everything we do, we will continue to work alongside organizations to help them define their reason for being, their business strategy, value proposition, brand experience, identity, and communications—but now with a strong and deep focus on people, the true drivers of transformation. We will support this transformation through culture and purpose-driven organizational change, thereby helping to build a new mindset that ensures not only better companies but also higher levels of well-being and fulfillment for everyone.

And to achieve this, we’re reinforcing these changes with a renewed value proposition: Always keeping purpose at the heart of everything we do, we will continue to work alongside organizations to help them define their reason for being, their business strategy, value proposition, brand experience, identity, and communications—but now with a strong and deep focus on people, the true drivers of transformation. We will support this transformation through culture and purpose-driven organizational change, thereby helping to build a new mindset that ensures not only better companies but also higher levels of well-being and fulfillment for everyone.

And this is just the beginning.

Here’s to another 15 years of meaningful organizations, happier and more fulfilled people, human-centered brands, and more purpose every day.

Check out what’s new at The Purpose Transformation Company here.