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The Natura Case: Cultural and Strategic Integration of Two Organizations Under a Shared Identity.

Natura

Integrating two companies under a single organizational culture

Category 1

Integrating two companies under a single organizational culture

The Natura Case: Cultural and Strategic Integration of Two Organizations Under a Shared Identity.
01

The challenge

Driving a new approach to workforce reskilling in Chile

Following the merger of Natura and Avon in 2020, the challenge was to integrate both companies under a single organizational culture and strengthen the teams' connection with Natura's essence, preserving its identity and values.

02

What we did

Our value proposition

  • Strategy and Purpose
  • Culture and Leadership
  • Brand and Experience
  • Design, Communications and Marketing
  • Research: Insights and Metrics

Almabrands designed and delivered a Cultural Transformation workshop for 80 women leaders at Natura in Chile.

The workshop connected the brand’s essence with participants’ personal purpose, fostering a cohesive culture aligned with the organization’s values.

03

Result

Our impact: a connected brand

The workshop strengthened Natura's cultural identity, empowered its business managers and their teams, and reinforced their commitment to the brand's purpose.

The Natura Case: Cultural and Strategic Integration of Two Organizations Under a Shared Identity.

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