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Almabrands
ENGESP
The Gildemeister Case: a leadership program developed by Almabrands to reinforce the organization's purpose and turn leaders into ambassadors for the organization.

Gildemeister

Turning the organization’s leaders into purpose ambassadors

Category 1

Turning the organization’s leaders into purpose ambassadors

The Gildemeister Case: a leadership program developed by Almabrands to reinforce the organization's purpose and turn leaders into ambassadors for the organization.
01

The challenge

Driving a new approach to workforce reskilling in Chile

Align and empower Gildemeister’s leaders to embody the organization’s new purpose and values, taking on an active role as cultural role models and mobilizers of their teams.

02

What we did

Our value proposition

  • Strategy and Purpose
  • Culture and Leadership
  • Brand and Experience
  • Design, Communications and Marketing
  • Research: Insights and Metrics

We designed and implemented the «Change Management and Values Alignment» program, a learning experience structured in four modules: awareness, connection, inspiration, and action.

The program combined strategic reflection, hands-on work, and leadership tools to activate purpose in everyday management. Five workshops were held in Chile and Peru, with 50 leaders per session, creating a space to understand the cultural shift and translate it into concrete behaviors.

03

Result

Our impact: a connected brand

The program challenged leaders to move from words to action, actively modeling Gildemeister’s new values in their daily leadership.

The Gildemeister Case: a leadership program developed by Almabrands to reinforce the organization's purpose and turn leaders into ambassadors for the organization.

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