Relink

Developing the brand for a new career transition platform

The Challenge

We are promoting a new approach to career transition

In a context where the COVID-19 pandemic has laid bare the job insecurity faced by thousands of people, and where rapid changes are taking place in the labor markets—with many jobs set to disappear—there is a growing need to develop new tools to support the transition to new jobs in Chile.

In this context, the challenge is to retrain people who are currently inactive, unemployed, underemployed, or in jobs at risk of disappearing, so that they can qualify for new positions in line with emerging industrial needs.

This is how we developed this process of strategic definition, naming, and design, which—led and coordinated by Almabrands—involved collaboration with several participating organizations—SENCE, Sofofa, OTIC Sofofa, the IDB, among others—in the co-creation of Relink.

This new digital platform is a service designed for businesses, individuals, and the government that uses artificial intelligence to gather information about people and workers (skills, interests, and knowledge) and then shows them possible paths to career transition, and guide them by showing what and where they can receive training to successfully transition, thereby bringing transparency and efficiency to the labor market.

What We Did

Our Value Proposition

We hold collaborative working sessions with all representatives of the “client” organizations.

In the first phase, we worked together to identify the various challenges and key objectives of this new organization.

We then worked with them to co-create their purpose, commitments, narrative, and brand personality; and finally, together with the Almabrands team, we created their name and designed their visual identity and communication guidelines.

Result

Our Impact: A Connected Brand

An agile, light, and modern brand that, through its visual identity, conveys the constant movement and dynamism that define it—in a labor market that we understand is currently undergoing, and will continue to undergo, a process of constant transformation.

Let's talk

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