Chilexpress

New strategic definitions and brand identity, aligned with the current and future challenges of the business environment

The Challenge

We are promoting a new approach to career transition

Chilexpress is a brand that, at its core, seeks to connect people through transactions; however, it sought to evolve in order to better connect with its audiences and make a positive impact on society through trust, agility, and sustainability in everything it does.

What We Did

Our Value Proposition

A comprehensive consulting process in which we conduct a comprehensive assessment, develop strategic brand definitions, update the visual and verbal identity, and create a value proposition for different segments.

We also provided support in implementing all these elements across the brand’s touchpoints, while developing a communications plan that would enable Chilexpress to reach its target audiences with the right messages to achieve the desired brand repositioning.

Result

Our Impact: A Connected Brand

A transformation process in which the entire company aligned itself with a new strategy and identity connected to the needs of its audiences and the future of the business, with the goal of achieving greater sustainability and having a more positive impact on society. Chilexpress is the leading brand in its category.

Caso BancoEstado: investigación sobre sostenibilidad y criterios ESG para comprender su impacto en la banca.

Let's talk

Behind every challenge lies an opportunity to make an impact.

Tell us what you're going through, and let's talk about how we can tackle it together.

Chilexpress

New strategic definitions and brand identity, aligned with the current and future challenges of the business environment

We are promoting a new approach to career transition

Our Value Proposition

A comprehensive consulting process in which we conduct a comprehensive assessment, develop strategic brand definitions, update the visual and verbal identity, and create a value proposition for different segments.

We also provided support in implementing all these elements across the brand’s touchpoints, while developing a communications plan that would enable Chilexpress to reach its target audiences with the right messages to achieve the desired brand repositioning.

Our Impact: A Connected Brand

BancoEstado

Transelec

Transbank

Behind every challenge lies an opportunity to make an impact.

Chilexpress

New strategic definitions and brand identity, aligned with the current and future challenges of the business environment​

A comprehensive consulting process in which we conduct a comprehensive assessment, develop strategic brand definitions, update the visual and verbal identity, and create a value proposition for different segments.

We also provided support in implementing all these elements across the brand’s touchpoints, while developing a communications plan that would enable Chilexpress to reach its target audiences with the right messages to achieve the desired brand repositioning.

Our Impact: A Connected Brand

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