Saltar al contenido
Almabrands
Transelec Case Study: Development of a New Brand Identity to Project Leadership and Innovation in the Energy Industry.

Transelec

A new brand to lead the way in driving the world toward energy responsibility.

A new brand to lead the way in driving the world toward energy responsibility.

Transelec Case Study: Development of a New Brand Identity to Project Leadership and Innovation in the Energy Industry.
01

The Challenge

We are promoting a new approach to career transition

Among Transelec’s core pillars, innovation and sustainability—linked to renewable energy projects—stand out. Against this backdrop, a project/platform based on blockchain technology has emerged, which aims to provide traceability and certify the renewable energy that is fed into and consumed by the electric grid.

The challenge was to build a new brand that would serve as a driving force for the company, bringing agility, transparency, approachability, and innovation, and from there, expand its value proposition beyond power transmission to connect with end consumers and society.

02

What We Did

Our Value Proposition

Develop the overall definitions, naming, and logo for the visual identity.

03

Result

Our Impact: A Connected Brand

Brand definitions with a strong purpose, along with a name and visual identity aligned with that purpose, will enable the company to rise to the challenge of leading and advancing initiatives related to renewable energy and energy responsibility.

Transelec Case Study: Development of a New Brand Identity to Project Leadership and Innovation in the Energy Industry.

Related cases

Caso Volvo: estudio de consumidores para comprender percepciones y acelerar la adopción de nuevas soluciones de movilidad.

Volvo

Qué se hizo

Volvo faced the challenge of moving forward with its ambitious strategy toward more sustainable mobility, with goals such as having 50% of the cars it sells in 2025 be electrified and achieving carbon neutrality by...

Read more
Caso Sento: proceso de formación para fortalecer el liderazgo y activar el propósito en toda la organización.

I feel

Qué se hizo

A training program designed to strengthen leadership and foster a sense of purpose throughout the organization.

Read more
Caso Transbank: actualización estratégica de marca para proyectar su liderazgo y evolución en el mercado.

Transbank

Qué se hizo

Transbank, a brand with undeniable value and history in the payment methods sector, was facing a landscape marked by significant changes—industry-wide shifts, new customer needs...

Read more

Let's talk

Behind every challenge lies an opportunity to make an impact.

Tell us what you're going through, and let's talk about how we can tackle it together.