ICREO: Trust in Brands

That was the question that led us to conduct the third edition of our study, *The State of Purpose*, with the goal of assessing its evolution and relevance in Chilean companies from the perspective of their leaders. We presented the study last Friday, June 6.

We conducted a quantitative study of 164 executives and managers from companies of various sizes, sectors, and regions of the country. This approach allowed us to develop an up-to-date snapshot of how purpose is perceived and valued in the Chilean corporate environment.

A clear trend: purpose matters—and it matters a lot.

76% of the leaders surveyed rate it as “very important” for companies to have a clear and inspiring purpose. This figure is not only consistent with previous years, but it also reaffirms that purpose is no longer just a desirable goal, but a strategic pillar.

At Almabrands, we believe in the transformative power of purpose to create value for people, businesses, and society. That is why, today more than ever, we continue to work to support organizations in defining and implementing it in a genuine and sustainable way.

• A clear trend: purpose matters—and it matters a lot.
• Some 76% of the leaders surveyed rate it as “very important” for companies to have a clear and inspiring purpose.
  This figure is not only consistent with previous years but also reaffirms that purpose is no longer just a desirable trait, but a strategic pillar.
• At Almabrands, we believe in the transformative power of purpose to create value for people, businesses, and society.
• That is why, today more than ever, we continue to work to support organizations in defining and implementing it in a genuine and sustainable way.