Marketing and Communications

Definitions of Brands and Startups: Starting at the Beginning

When a startup has a clear sense of who it is and how it presents itself from the very beginning, it gains focus, stands out from the competition, and has a better chance of success in the market.

Almabrands’ Talk at EtMday 2024: “How to Make the Competition Irrelevant”

Strategic tools for redefining the playing field—moving away from competing on features and toward creating new rules.

DEC Friday: From Designing Experiences to Managing Them Strategically

Our member Pamela Ordenes was invited to share her experience at the first DEC Friday of 2026, an event that brought together more than 60 leaders and professionals to address one of the most pressing challenges today…