Suralis

A new brand for a company reborn from within

Category 1

A new brand for a company reborn from within

The challenge

We drove a new approach to workforce reskilling

Essal was a long-standing water utility operating in the Los Lagos Region (X) and part of the Los Ríos Region (XIV), with a history of multiple ownership changes, strategic visions, and water service crises that called its performance into question and severely damaged its brand image.

In late 2020, Liberty took control of Essal with the goal of deeply transforming the company. This meant updating its purpose strategy and renewing its brand identity, taking into account internal and external demands in a new social, political, economic and environmental context.

What we did

Our value proposition

Strategy and Purpose
Culture and Leadership
Brand and Experience
Design, Communications and Marketing
Research: Insights and Metrics

We conducted an in-depth assessment of its main stakeholders, including internal teams, customers, the community, and opinion leaders, to understand the identity and strategic challenges involved in having a brand that lived up to the changes taking place with the arrival of Liberty.

That’s how we decided to develop new strategic definitions of Purpose, commitments, name, and identity that would convey the company’s new chapter.

Our impact: a connected brand

Suralis, a new brand that represents the new purpose: a brand that understands the essential value of water for life and puts people’s needs and environmental care at the center of everything it does.