Chilexpress

New strategic definitions and brand identity, connected to the current and future challenges of the environment

Category 1

New strategic definitions and brand identity, connected to the current and future challenges of the environment

The challenge

We drove a new approach to workforce reskilling

Chilexpress is a brand whose essence is to connect people through transactions; however, it sought to evolve to better connect with its audiences, creating a positive impact for society through trust, agility, and sustainability in everything it does.

What we did

Our value proposition

Strategy and Purpose
Culture and Leadership
Brand and Experience
Design, Communications and Marketing
Research: Insights and Metrics

A comprehensive consulting process in which we developed an integrated diagnosis, strategic brand definitions, an update of the visual and verbal identity, and a value proposition for different segments.

We also supported the activation of all these elements across the brand’s touchpoints, creating a communications plan that allowed Chilexpress to reach its audiences with the right messages to achieve the desired brand repositioning.

Result

Our impact: a connected brand

A transformation process that aligned the entire company around a new strategy and identity connected to the needs of its audiences and the future of the business, in order to generate greater sustainability and a more positive impact on society. Chilexpress is the leading brand in its category.