Equipo realizando investigación y generación de insights para apoyar decisiones estratégicas

Insights and Metrics

We produce studies and data for better strategic decisions, fostering a deep understanding of people, stakeholders and society to build connected, relevant companies and brands.

Trends and Insights

Brand & Category Review
Consumer trends and consumer segments
Brand building trends
Consumer immersion: category relationship, consumption, usage and habits
Customer segmentation and profiling
Testing of concepts, products, packaging, advertising, etc.

Brand Image, Value and Experience

Brand Audit: integrated diagnosis of brand identity, positioning, communications and image
Brand Image and Value (IVM)
Brand Audit: integrated diagnosis of brand identity, positioning, communications and image
Customer journey mapping
Buyer personas
Experience assessment

Purpose & Trust

Corporate purpose evolution
Organizational purpose maturity (Purpose Index)
Organizational Trust
ICreo: trust in brands

“We build a deep understanding of people, their perceptions, behaviors, dynamics and trends to create more relevant and connected strategies.”

Almabrands Partner Pamela Ordenes

ICREO: Trust in Brands

What we did

We measure public trust in the brands of private companies, public institutions, and social organizations, identifying the key dimensions to strengthen them.