First Gathering of the Newly Created Companies for Trust Community

purpose and strategy identity design

2020

Developing the brand for a new workforce reskilling platform

Almabrands helped us turn a national challenge into a clear strategic proposition, with purpose and an identity capable of connecting with people and companies.

CEO Javiera Benavidez

The challenge

Driving a new approach to workforce reskilling in Chile

An urgent challenge

In the face of the rapid transformation of employment, it became necessary to develop tools to support the career transition of thousands of at-risk workers.

A collaborative strategy

We led the strategic process, naming, and design of Relink, working alongside SENCE, Sofofa, OTIC Sofofa, the IDB, and other key organizations.

What we did

Our value proposition

Strategy and purpose
Culture and Leadership

Collaborative strategic diagnosis

Result

Our impact: a connected brand

We built a modern, lightweight brand whose visual identity conveys movement and constant adaptation in a labor market that is always transforming.

Connecting Organizational and Personal Purpose: A Two-Way Journey

What we did

Connecting personal purpose with organizational purpose is the key to mobilizing real commitment and impact

Aaron Hurst: “The Key Is to Identify Whether a Company’s Purpose Is Truly Authentic”

What we did

Aaron Hurst explores the shift of purpose from inspirational rhetoric to a strategic imperative, and the key challenge of distinguishing between authentic conviction and mere corporate narrative.