We developed a consulting process that, in its first stage, defined COPEC’s new purpose collaboratively with its senior leadership, integrating learnings from previous strategic processes. In parallel, the master brand’s portfolio was reviewed and simplified to ensure coherence and boost its expansion into a territory linked to development, movement and the energies of the future. The purpose was then widely shared with employees and dealers across Chile, and culturally activated through the implementation of scorecards by management area, aligning work plans,…
We developed a consulting process that, in its first stage, defined COPEC’s new purpose collaboratively with its senior leadership, integrating learnings from previous strategic processes.
In parallel, the master brand’s portfolio was reviewed and simplified to ensure coherence and boost its expansion into a territory linked to development, movement and the energies of the future.
The purpose was then widely shared with employees and dealers across Chile, and culturally activated through the implementation of scorecards by management area, aligning work plans, indicators and dynamics with the purpose.
