Jointly develop the definitions, the naming and the logo of the visual identity.
Transelec
A new brand to lead the way in pushing the world toward energy responsibility.
Category 1
A new brand to lead the way in pushing the world toward energy responsibility.
01
The challenge
We drove a new approach to workforce reskilling
Innovation and sustainability, linked to renewable energy projects, stand out among Transelec's pillars. In this context, a blockchain-based project/platform was born, seeking to provide traceability and certify the renewable energy injected into and consumed from the power grid.
The challenge was to build a new brand with an energizing role for the company, bringing agility, transparency, closeness and innovation, and from there expand its value proposition beyond transmission, connecting with end consumers and society.
02
What we did
Our value proposition
- Strategy and Purpose
- Culture and Leadership
- Brand and Experience
- Design, Communications and Marketing
- Research: Insights and Metrics
03
Result
Our impact: a connected brand
Brand definitions with a strong purpose, and a naming and visual identity connected to it, enabling the company to advance in its challenge of leading and driving renewable energy and energy responsibility.
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