To meet these goals, we carried out an in-depth brand review and update process that integrated internal and consumer perspectives, leading to a strategy focused on renewing and projecting Transbank’s historic leadership.
Transbank
Renewing and projecting Transbank’s historic leadership
Category 1
Renewing and projecting Transbank’s historic leadership
01
The challenge
We drove a new approach to workforce reskilling
Transbank, a brand with undeniable value and history in the payments category, was facing a context of major change: industry-wide shifts, new customer and user needs, and internal transformations within the company.
All of this triggered the need and the challenge to update the brand's strategic definitions, architecture and visual identity to better respond to this complex environment.
02
What we did
Our value proposition
- Strategy and Purpose
- Culture and Leadership
- Brand and Experience
- Design, Communications and Marketing
- Research: Insights and Metrics
03
Result
Our impact: a connected brand
A new strategy for Transbank, with a simpler architecture and portfolio that give strength, visibility and relevance to the corporate brand.
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