What are you looking for?
Conexión
A new brand identity that embodies the brand’s innovative and approachable spirit
The challenge
In the context of creating a consortium for a new electric transmission company (direct current technology), the challenge was to build definitions and a brand strategy that would highlight and showcase the project’s vision of contribution to the country. From the outset, the project would involve strong work with communities, enable Chile to transport a greater amount of clean energy, and be key to decarbonization.
What we did
An in-depth diagnostic process, in which we spoke with stakeholders from the different companies as well as experts and key informants from the industry.
The collaborative development of strategic definitions, along with the creation of the name and visual identity for the project.
Result
"Brand definitions with a clear purpose that speaks to this consortium’s reason for being: “Connecting people and society with our country’s clean energy and with a more sustainable future”
What we did
Align and empower Gildemeister’s leaders to embody the organization’s new purpose and values, taking on an active role as cultural role models and mobilizers of their teams.
Let's talk
Tell us where you are and let's talk about how to tackle it together.
