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The Copec Case: Fostering Purpose and Strengthening Organizational Culture in Commemoration of the Company's 90th Anniversary.

COPEC

An anniversary that activated purpose across Chile

Category 1

An anniversary that activated purpose across Chile

The Copec Case: Fostering Purpose and Strengthening Organizational Culture in Commemoration of the Company's 90th Anniversary.
01

The challenge

We drove a new approach to workforce reskilling

For its 90th anniversary, COPEC wanted the commemoration to be more than a symbolic milestone: an opportunity for reflection, participation, and mobilization that would strengthen commitment to the COPEC of the future.

The challenge was to put purpose at the center of the celebration, engaging employees and dealers across Chile and turning the anniversary into a lever for cohesion and strategic vision.

02

What we did

Our value proposition

  • Strategy and Purpose
  • Culture and Leadership
  • Brand and Experience
  • Design, Communications and Marketing
  • Research: Insights and Metrics

We designed and implemented more than 60 Personal Purpose Workshops, reaching more than 1,000 people, including employees and the extended team, creating spaces for reflection, conversation, and connection between personal purpose and organizational purpose.

The process was driven together with the People Management team, integrating internal leadership to ensure depth and cultural continuity.

03

Result

Our impact: a connected brand

The anniversary became a mobilizing and meaningful experience, strengthening the sense of belonging and cultural alignment around purpose.

The Copec Case: Fostering Purpose and Strengthening Organizational Culture in Commemoration of the Company's 90th Anniversary.

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