Natura / Leadership Training

Natura / Leadership Training

80 Women Leaders at Natura Take Part in Almabrands’ Cultural Transformation Workshop

 

To strengthen the integration of Natura and Avon under a single organizational culture and reconnect teams with the essence of the Brazilian cosmetics brand, the consultancy Almabrands designed and delivered workshops that linked Natura’s essence with participants’ personal purpose.

 

In an effort to strengthen the integration of Natura and Avon under a single organizational culture (following their 2020 merger) and to reconnect teams with the essence of the Brazilian brand, 80 women leaders from Natura took part in a Cultural Transformation workshop designed by the consultancy Almabrands.

 

«Natura is a company built on relationships, and our commitment under this new business model is to build relationships that promote the holistic development of our beauty consultants. This team, which leads more than one hundred thousand consultants nationwide, is going through a moment of transformation, and these workshops have helped strengthen the connection we are seeking, in line with the brand’s purpose,» says Gustavo de Moraes, CEO of Natura Chile.

 

Meanwhile, Cristián Irarrázaval, Head of Training and Cultural Transformation at Almabrands, adds that “every integration process brings cultural challenges, and today Natura is looking to reconnect its people with the organization’s essence and culture. To all be Natura. The atmosphere was empowering, and the leaders left energized and more aware of the positive impact they can have on those around them.”

 

Indeed, the goal was for business managers (sales representatives) and sales managers to reconnect with the essence of the brand and its mission of providing “well being well,” so the workshop sought a connection in which every participant could discover her purpose and what gives meaning to her work, giving each of them a personal well-being experience. Throughout the day, personal purpose workshops were led by facilitators who are experts in the field.

 

Natura, in addition to being recognized for its commitment to sustainability and people’s holistic well-being, has now become the largest Beauty Consultancy in Chile*, and through actions like this it reinforces its mission of creating a positive impact on society. The workshop not only strengthened the leaders’ connection with the brand, but also fostered a culture of collaboration and empowerment among participants, reflecting the values of inclusion and equity that guide Natura.

 

“I thought this was a fantastic experience. The atmosphere we created among colleagues, the chance to get to know each other better and build teamwork and trust, connects directly with our work, because we are people, we work with people, and the company is about well being well—being well with ourselves and with others—and sharing experiences is always rewarding,” says sales manager Carolina Delgado.

 

Natura is a multinational cosmetics company founded more than 50 years ago in São Paulo, Brazil. With a strong focus on sustainability, inclusion and well-being, Natura pursues well-being—its reason for being—with oneself, with others and with the world, promoting beauty that is responsible toward the environment and people’s well-being.

 

*Source: Euromonitor International; Beauty and Personal Care 2024 edition; retail value sales (RSP), 2023 data.