Almabrands and Universidad de los Andes Join Forces to Launch a New Chair in Purpose

Almabrands and Universidad de los Andes Join Forces to Launch a New Chair in Purpose

Original article published in Bulb!

 

Almabrands and Universidad de los Andes announce the creation of the Chair in Organizational Purpose, a pioneering initiative in Chile that seeks to foster the development of conscious, responsible companies committed to society. This strategic alliance between academia and business aims to create a space for research, training and knowledge-sharing around building purpose-driven organizations and creating sustainable value.

 

The Chair will approach organizational purpose from a holistic perspective, offering training programs for students, professionals and business leaders, as well as conducting research that examines the impact of purpose-driven companies on society, the economy and culture. It will also host forums and seminars aimed at sharing experiences and promoting best practices in corporate responsibility.

 

“We firmly believe that companies can be agents of social and cultural change, and this Chair is an opportunity to empower organizations and leaders with the tools and knowledge they need to make a positive impact,” says Sebastián Goldsack, faculty member at the Universidad de los Andes School of Communication and director of the new Chair.

 

“We are convinced that by working together with Universidad de los Andes, we can help build a more conscious and ethical business ecosystem,” adds Cali Trivelli, CEO of Almabrands.

 

The Chair aims to become a benchmark in academia and business, driving the creation of new methodologies and processes for defining and activating corporate purpose. Through this initiative, it is expected to help shape a new generation of leaders committed to sustainability and social well-being, who will be able to apply this knowledge in their own organizations.

 

The Chair will conduct two research studies a year, as well as organize industry-focused gatherings and outreach activities, strengthening dialogue and collaboration among diverse social stakeholders. It will mark a milestone in Chile by promoting a more conscious, purpose-driven business environment.