15 Years of Almabrands: A New Drive for Purpose-Led Transformation

15 Years of Almabrands: A New Drive for Purpose-Led Transformation

We’re turning 15, and what a way to celebrate!

 

Those who know us know that we enjoy close, human, enriching, and meaningful events, and that is exactly what we wanted to share with clients, family, and friends on May 30 at Mercado Urbano Tobalaba, MUT. An occasion to reconnect, celebrate, and above all, share the challenges ahead for the next 15 years of Almabrands. Challenges that have led us to broaden our horizons and our own definitions, with a new business model to support organizations and people, a renewed purpose that is both more coherent and more inspiring, and a value proposition that grows and goes beyond the territories we have known so far, in Chile, Mexico, and across Latin America:

 

On May 30, we reaffirmed our commitment to purpose-driven transformation by bringing on Aaron Hurst, Purpose Economist, as an exclusive partner and member of the Almabrands Executive Committee. An addition that not only fills us with inspiration and renewed energy, but also brings a new source of knowledge and expertise in personal and organizational purpose, which we are confident will be a major boost to sustainable value creation for our current and future clients.

 

On May 30, we ourselves also experienced a deep purpose-driven transformation, updating our territory and reason for being: today we are The Purpose Transformation Company, a consultancy that exists to discover, drive, and amplify the transformative impact of purpose on business, companies, people, and society. We are and will remain committed to supporting the evolution and development of organizations, helping to build a more human, empathetic, and just society.

 

To achieve this, we are consolidating these changes with a renewed value proposition: always with purpose at the heart of what we do, we will continue helping organizations define their reason for being, business strategy, value proposition, experience signature, identity, and communications, but now with a strong, deep focus on people, the true protagonists of transformation. We will support transformation through culture and purpose-driven organizational change, contributing to a new mindset that ensures not only better companies, but also greater well-being and fulfillment for everyone.

 

And this is just the beginning.

 

Here’s to another 15 years of organizations with meaning, happier and more fulfilled people, human brands, and, every day, more purpose.

 

See what’s new at The Purpose Transformation Company here.