Products​ and Plans

Results

A systemic approach to brand development. Every expression of the brand building toward a clear and relevant direction.

Methodology

Through creative exercises such as the Picasso exercise, we analyze current communications to identify what reflects the brand's personality, what should be strengthened, and what needs to change.

Results

More differentiated communications, with a unique signature and a consistent tone capable of building brand equity.

Methodology

A strategic model designed by Almabrands to assess, measure, and manage people's trust in brands, companies, and institutions. This mathematical model weighs the relevance and performance of five core dimensions: Honesty, Responsibility, Empathy, Backing and Performance, and Closeness. It identifies the performance and importance of each variable by category, pinpointing areas for improvement.

Results

Reputation, social legitimacy, preference, and protection against risks or crises.

Testimonial

"A really interesting ranking that lets us measure trust objectively. I think it's important to deliver and to speak the truth, own our mistakes, and be really consistent about it. In other words, when we get something wrong, we shouldn't be afraid to actually say 'this is wrong' and 'this needs to be fixed,' and to come out and speak the truth with a lot of transparency.” Paola Salgado, Marketing Manager at Mercado Pago.

Methodology

Through the 4D model (Context, Market, Consumer, and Brand), participants learn to identify trends, opportunities, insights, and brand equity to build core ideas, messages, and communication strategies that create value for the brand.

Results

More relevant, more connected, higher-impact communications.

Testimonial

Methodology

"• Understand the science of purpose • Discover and build a draft personal purpose statement • Share the purpose you developed with others • Identify how to activate your purpose at work."

Results

Unlock the potential for fulfillment, empowerment, and productivity at work and in everyday life.

Testimonial

This week I had the opportunity, the wonderful opportunity, to join the Personal Purpose workshop organized by Almabrands. A gathering of unlikely peers where we reflected, shared experiences, and reconnected with what gives meaning to what we do. Because behind every dream, every challenge, and every task, there is always a purpose that drives us and connects our personal world with our professional one. María Fernanda Garay P., Director of Communications and Marketing, Inacap

Methodology

The Organizational Trust Pulse measures the internal network of trust, diagnosing the strength of mutual relationships between the company, executives, direct managers, peers, and other teams. Through an agile assessment of eight key dimensions, the model identifies in real time how coherence and connections at all these levels impact employee engagement.

Results

Clear priorities for building meaningful relationships and fostering collaboration, innovation, and social capital in our society.

Testimonial

Trust is the foundation of our organizational culture and, above all, it is how we relate to people: employees, patients, clients, suppliers, communities, and the entire healthcare ecosystem. (Farmoquímica del Pacífico).

Methodology

The model measures two aspects: the organizational maturity of purpose, assessing awareness, identification, and commitment. It also measures the Purpose Mindset (RIC), delving into people's relationships, impact, and growth at work.

Results

Clear strategic guidance and focus areas to keep advancing on the purpose journey (more activation, impact, and results) and in the purpose mindset (more fulfillment, empowerment, and productivity at work) and in everyday life.